Shoprite Digital Campaign Internship

Value Proposition

We’re looking for graduate’s keen to gain corporate experience at Africa’s largest retailer – The Shoprite Group of Companies. Join our in-house agency, Rainmaker Media, as a digital intern to learn the ins and outs of all things digital. Our internship works on a contractual paid basis!

Rainmaker Media is positioned to reach over 80% of SA’s shoppers directly through its digital and physical media channels. We have exclusive access to the continent’s largest retail audience and are using rich shopper data and advanced analytics to create the continent’s first precision retail media service. We’re currently building a cutting edge, collaborative, passionate team and seeking the best talent there is to join us in shaping our new culture and delivery ambitions!

Role Purpose

The purpose of the Digital Campaign Trainee role is to maximise ad delivery efficiency and effectiveness through the successful execution of digital campaigns and all related operations.

The role works under the guidance and direction of the ad ops and digital campaign management team to develop and fulfil digital campaigns, ensuring creative and engaging messaging and appropriate delivery channels and reporting.

The role supports digital campaign management accounts and activities in accordance with the business intent and trade plans, initiating, coordinating and reporting on related campaigns, while providing end to end delivery on assigned accounts according to planned timelines and quality standards.

Role Description & What to Expect

Learn all the basics of campaign management across various platforms such as Meta, TikTok, DV360, Google Ads, Google Analytics and Google Ad Manager.
Support the team executing retail media campaigns for suppliers on Checkers Sixty60.
Work on the group brands such as Checkers, Shoprite, Checkers Sixty60 and more.
Assist with product feed management and learn how to execute dynamic ads.

Assist with reporting with access to sales rich data. Learn how to set up dashboards using Looker Studio.
Monitor live campaigns and learn what criteria is considered when optimizing for specific objectives.
Build strong relationships with internal and external stakeholders to ensure the delivery of digital campaign plans.
Ensure invoices are accurate and campaign budgets are executed within required parameters.

Conduct research and utilise insights to optimise and grow future campaigns.
Ensure data, technology, and strategy work together to maximise ad delivery efficiency and effectiveness.
Qualifications and experience

Degree or Diploma in Marketing, Advertising, Media or related – (essential).
Exposure to delivering campaigns in an ad ops environment across digital touchpoints and channels, using analytics to inform and scale successful marketing campaigns – (advantageous).
Exposure to advertising tools (Google Ads, DV360, GAM, Facebook Ad Manager, tracking and verification tools) – (advantageous).

Knowledge on one or more of the following as part of work exposure or academic training:

Media and marketing ecosystem
Marketing principles and practices including customer journey and content development
Media landscape in the broader business and/or retail industry
Proficiency in MS Office – (essential).
Key competencies and work ethic

Passion for digital marketing
Team player and collaborative partner – contributes towards building a positive team morale.
Good communication, presentation and story-telling skills – Able to articulate ideas and concepts in a creative and meaningful way.
Dynamic personality and the ability to think outside the box.
Proactive, flexible thinker and able to use own initiative to execute functions in areas of familiarity.

Organised with strong time, delivery and planning management.
Interpersonal skills – build and maintain strong relationships internally and externally. Able to apply discretion to know when to escalate challenges / conflicting priorities.
Results-oriented and quality focused with good project management skills – Able to balance multiple projects and priorities in a large scale, complex environment.
Ability to work under pressure and to organise, prioritise, and reorder workload in a rapidly changing and fast-moving environment.
Self-motivated, curious and willing to learn – Proactively identifies new areas for learning, seizes learning opportunities and actively uses newly gained knowledge and skill on the job.